Selling to Churches Is Nothing Like Selling to Businesses — And That's the Point
Before Threefold, I had sold software. Nothing prepared me for selling to churches. The rules are different. So is the reward.
Writing on software design, company building, the church, and cocktails.
All of my long-form thoughts on leadership, company building, the church, software design, and what to drink, collected in chronological order.
Hibiscus Margarita
A Margarita variation built on a house-made hibiscus syrup that takes twenty minutes and keeps for two weeks. The result earns the effort.
How to Actually Onboard a Client
The first 30 days of a client relationship determine the next 12 months. Most service businesses treat onboarding as the stuff that happens before the real work starts. That is the mistake.
The Metric That Changed How We Ran Ministry
We were tracking everything — attendance, giving, volunteers, check-in numbers. None of it was actually changing how we operated. Then we started tracking one different number.
Margarita
The Margarita is the most ordered cocktail in the United States and one of the most frequently made badly. Here is the version worth making.
Planning Center Is Not Just a Database
Every church that comes to Threefold is using Planning Center as a glorified address book. Here is what they are leaving on the table.
AI Didn't Replace My Dev Team — It Became My Ops Team
Everyone is talking about AI writing code. Nobody is talking about AI handling the ten hours a week of business overhead that was quietly eating your margin.
Black Manhattan
The Manhattan is already a near-perfect cocktail. The Black Manhattan swaps sweet vermouth for Averna amaro and makes a compelling argument that near-perfect had room to improve.
What I Wish I Knew Before Starting a Business with a Friend
Co-founding a company with someone you trust sounds like the smart move. Here is what nobody tells you before you sign anything.
How I Use AI to Build Software
A practical look at how I use Claude Code, Codex, Detent, custom skills, GitHub, and local verification to turn ideas into reviewed software.
Vibe Coding in 2026
A no-fluff guide to building and shipping a real web app with AI in 2026 — no coding experience required — plus a homemade Sprite and Lemon Lime Bitters recipe for the deploy timer.
Introducing Myself: Ready. Set. Start.
Join me, Michael Visser, as I share my journey from software developer to co-founder of Threefold Solutions. Dive into my world of data analytics, entrepreneurial challenges, and cocktail crafting. I'll share insights into business, software development resources, and top-shelf cocktail recipes. Let's kick-start your journey today!